Fragrance Development & Marketing Guides

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Step-By-Step "Create Your Own Perfume" Guides

• "Creating Your Own Perfume With A 1700 Percent Markup!"

  With no experience in perfume, a small company created its own fragrance and sold out every bottle. We had been promised professional assistance BUT, when the company that WAS going to help us found out how small the order would be, it left us high and dry ... but with all the components of the job already paid for! Meanwhile our company had advertised this new fragrance and was already receiving cash orders. We had to think quick and find a way to do what the professionals were supposed to do for us. This is the story of our success.

  "Creating Your Own Perfume With A 1700 Percent Markup!" details, step-by-step, exactly how we overcame the obstacles, bottled, capped and labeled our fragrance ourselves, and made sales to the tune of over $27,000 on this, our very first fragrance. The book — with photographs — explains each step our company took to produce this fragrance. But then it goes on with an update because our company did not stop with our first fragrance but produced more — and learned more about producing a fragrance (either a man's cologne or a woman's perfume, the steps are the same) and what happens as you begin to work on a larger scale.

  "Creating Your Own Perfume With A 1700 Percent Markup!" is an extremely useful guide and teaching tool, both for individuals who want to produce their own perfume in a serious way and for retailers, entrepreneurs and small to middle size businesses who expect to be working, step-by-step, with professionals but first want to understand each step they will go through. The book points you to all the resources you will need (including ones we have used and continue to use ourselves), and vendor listings are updated through the Perfume Maker's Club (3-month) membership you will receive with your order. Today almost everything you will require can be purchased off the internet, regardless of where you live.

  "Creating Your Own Perfume With A 1700 Percent Markup!" is an excellent text for anyone planning to develop their own perfume. Buyers also receive a 3-month membership in the Perfume Maker's Club. (Club login information is sent separately generally within 48 hours.) 68-pages, with some illustrations, instant download, pdf format, $69.99

• "How To Make Your First Perfume For Under $500"

  All you need to start your own perfume business is your own perfume and your ability to sell it. It you can sell your own perfume — to friends, to co-workers, to family members, and even stores — you are on your way to having a good business. But to do it you need ... perfume!

  Cruise around the internet and you'll find various wholesale clubs that might give you a cheap, no-brand perfume to sell for about 30% or 40% off their "suggested" retail price — a price that's a good deal higher than what the public will be willing to pay, because the perfume in junk! They will tell you you can sell it for $20 a bottle ... and pay them "only" from $12 to $14 a bottle. Guess who is going to make money? It's not going to be you!

  But, if you can get a better perfume than the one the wholesale people want you to take from them — and, if you can get it for considerably less than what they wanted to charge you — your perfume business begins to make sense.

  The first time I went out and sold a fragrance it was costing me about $8 a bottle and retailing for just $14.95. My "wholesale" cost was 50% of retail. Even so, I was making money.

  But to be successful in business you always want to look for ways to earn more money from the resources you have at hand. If I could reduce what I was paying for my perfume AND increase the price I was getting for it, the business would begin to look a lot brighter. So that is exactly what I did. Rather than buy my perfume from my wholesaler — who was really just a middleman — I went right to the source. The result? My price dropped to less than $1.50 a bottle (a nicer bottle too!) and people liked my new fragrance well enough so that I could change an extra $10 per bottle.

  Now here's the deal. You might think that "going to the source" would be too expensive for an individual who is selling their own perfume. But it's not. Yes, the first time I did it I did lay out a bit of money. But, with experience, I learned how to "get more for less." In fact, a few years ago I had it worked out so that I could create a new, ready to sell, perfume for about $200. Today things cost a bit more. Even so, you can do it for less than $500. And you might get it down to $300 or less, if you really pinch your pennies.

  Why do it? Why make perfume at all? The answer is simple. If you are the kind of person who can sell things ... to your friends, to you co-workers, to family, even to stores ... perfume is great for making money!

  Do you think you can sell your own perfume ... a perfume that you can name yourself, and have your own name on the bottle as its creator? If you can, all you need is your perfume. You can get it by following the amazingly easy, step-by-step instructions in "How To Make Your First Perfume For Under $500." You don't need chemistry. You don't need college. You don't even need high school to do it. You just need to follow the instructions. It's as simple as that.

  "How To Make Your First Perfume For Under $500" — 23-page instant download, pdf format, $21.99

Technical Issues

• "Naming Your Perfume And Protecting Your Name"

  It's hard to calculate how valuable the name of a perfume can be. Some names help generate millions in profit. If you have one of these million dollar names, you'll want to protect your rights to it. Do you know how to do it?

  To protect your perfume name you must take two steps. These steps give you legal protection. But taking these steps could cost you a lot more than you could afford — if you tried to do them the way large companies do.

  But, if you goal is simply to protect your rights to your perfume name and you don't want to get involved in raising millions of dollars to start your own perfume business, there is a way to comply with the requirements that give you legal protection ... while spending very little out-of-pocket money. How to meet these two requirements while spending as little money as possible is explained in "Naming Your Perfume And Protecting Your Name".

  Of course if you are developing your own perfume with the intention of selling it, this book is an essential. Why would you put money into your own perfume without knowing that your name had legal protection?

  But if your interest is in simply profiting from a name you have developed, and you don't want to be in the perfume business other than as a supplier of this name (and possibly other names in the future) to people who are already in the business, you will want to understand what you have to do to protect each name you develop, so that if someone else wants to use it, you may very well find yourself with a pot full of money.

  Imagine how it would feel to see your name suddenly appeared on someone else's perfume and, because you hadn't bothered to protect it — to establish your legal rights to that name — they could sell all they wanted without paying you a cent!

  In addition to showing you how to protect your perfume name, "Naming Your Perfume And Protecting Your Name" introduces you to the strategies that people in the business use to develop names — names that can achieve the very highest level of legal protection.

  If you have a good perfume name, "Naming Your Perfume And Protecting Your Name" can show you how to protect it. If you are thinking about perfume names and wondering what it involved in gaining the rights to them, "Naming Your Perfume And Protecting Your Name" will inspire you.

  Names can be valuable. Companies pay for names they want that are owned by someone else. If you have a perfume name, find out how to protect it. A few dollars invested now could be your future pot of gold!

  "Naming Your Perfume And Protecting Your Name" — 13-page instant download, pdf format, $3.99

• Perfume Developer's Checklist

  Are you developing a perfume to sell? Is there anything you have forgotten in your planning? Are you sure? So sure that it wouldn't be worth your while to spend just $2.99 to have our Perfume Developer's Checklist in your hands for reference?

  Whether you are investing hundreds or tens of thousands of dollars in your perfume, a simple omission can really mess up your project and add unplanned expenses. The Perfume Developer's Checklist can help you catch many of those small details that you might have overlooked. It can also make you aware of alternative opportunities you had not considered.

  Even if your perfume project has already been planned out and your decisions have already been made, the Perfume Developer's Checklist can still be useful to you as it can get you thinking about future possibilities you had not considered ... while your present project is still fresh in your mind.

  Download the Perfume Developer's Checklist once and print it out again and again, each time you begin work on a new perfume. It is very detailed in the perfume production points it covers.

  Perfume Developer's Checklist — 11-page instant download, pdf format, $2.99

Marketing

• "Basic Strategies For Selling Your Own Perfume!"

  Perfume offers a strong opportunity for you to make money — if you can sell the perfume you make. And that is the key — your ability to sell your perfume — because, no matter how good your perfume may be, no matter how great a name you've given it, and no matter how beautiful your bottle may be, if you don't have an effective strategy to sell it, you won't make money.

  Nine out of ten people you talk to about perfume will give you marketing advice that is wrong for you, even though it might work for a big company with lots of money ... and the ability to lose money on nine new fragrances to find the one that will be the blockbuster. But can you afford to lose ten million dollars on even one perfume?

  If you don't want to see your money dribble away without it bringing you any return, YOU NEED A STRATEGY ... RIGHT FROM THE BEGINNING ... THAT WILL BE EFFECTIVE IN BRINGING IN THE DOLLARS FOR YOU!

  There are only three basic approaches to selling perfume and the one that most people point you to is the riskiest of them all. Today even the biggest companies are have trouble making it work, although in the past it was what everybody did.

  But two out of the three basic strategies for selling perfume involve an extraordinarily low risk. That's because all the ducks are in a row — and the money pledged to you by contract — before you deliver a single bottle of perfume. Do you think this must be impossibly difficult? Guess again! These two basic strategies also happen to be the easiest way and fastest way to start selling perfume ... to start building your capital ... and to start building the kind of good reputation for yourself that helps bring more profitable business your way.

  No, it's not "easy and foolproof." Real work is involved. But the greatest rewards go to those who work hard and understand the most profitable strategies to guide their efforts. You'll find those successful strategies in "Basic Strategies For Selling Your Own Perfume!"

  "61 Basic Strategies For Selling Your Own Perfume!" — 63-page instant download, pdf format, $24.99

• "A Method For Getting Boutique and Variety Store Owners To Take Your Perfume"

  It is not surprising that many experts suggest that you can get your own perfume business started successfully by getting your perfume into boutiques and variety stores. But they don't tell you how to do it and, if you approach the best of these stores in the wrong way, your chances of ever doing business with them are zero.

  "A Method For Getting Boutique and Variety Store Owners To Take Your Perfume" explains how you can establish a positive, ongoing relationship with store owners so that not only will they agree to stock your perfume, they will take an interest in seeing that it sells.

  The critical steps explained in "A Method For Getting Boutique and Variety Store Owners To Take Your Perfume" are what you should be doing before you approach your first store owner and then how to make your follow up visits to stores in such a way that the store owner actually looks forward to seeing you.

  "A Method For Getting Boutique and Variety Store Owners To Take Your Perfume" — 8-page instant download, pdf format, $3.99

Business Development

• "Make, Sell Perfume Now!"

  Answers to your questions about starting your own line of perfumes or colognes. But first it asks you a series of questions that help guide you away from marketing death traps and show you how to think about perfume like an industry professional.

  This positive planning guide book points you toward the best strategies that will work for you so that you can get your business up and running as quickly as possible.

  Can anyone do it? No. But there's a reasonably good chance that you can do it, armed now with industry knowledge and fragrance creation facts.

  Make, Sell Perfume Now! includes live links to valuable resources when used on your computer. Additionally, you can print it out, read it over and over, and make your own notes on the pages.

  "Make, Sell Perfume Now!" 34-page instant download, pdf format, $7.99

• "How To Launch Your Own Perfume Company : A Simple Business Plan"

  The perfume creator is the focus of the business described by this simple but dramatic plan for developing a profitable perfume making business. The business described is built upon the skills of three people: the perfume creator, the sales person, and an administrator. While various marketing strategies are considered, the plan quickly narrows down to a single business model with a minimum initial cash requirement and, in most cases, no need at the beginning for outside financing. Yet, for a motivated, qualified, well-focused and well-bonded team, this plan offers maximum growth potential. Financial risk and cash flow potential are evaluated by pre-launch testing. This plan can be implemented as a full-time or part-time business.

  "How To Launch Your Own Perfume Company : A Simple Business Plan". 8-pages, instant download, pdf format, $2.99