Before it was a perfume, it was a radio show in the U.S.

In 1923, Bourjois launched a radio program in the U.S. to pitch their face powder. The show was called "Evening In Paris."

When Bourjois launched "Evening In Paris" perfume (1928), it was first introduced in the United States and only later in France.

By 1953, "Evening In Paris" could be purchased in Paris for $3 an ounce. In the United States an ounce of "Evening In Paris" fetched $12.50!

Posted: 04/24/2008

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