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"Gift" means special packaging
Posted by Jean-Maurice
on November 03, 2005 at 14:42:43:
I just received a Christmas catalog of "business gifts" from Hershey (hershey.com). Now to me, Hershey bars are what we bought in candy stores and in movie theaters. They are what we gave out at holloween. I never thought of a Hershey bar as a "business gift" but now I'm learning something.
Of course, it makes perfect sense. Dress it up. Make it bigger (a 5 pound bar of chocolate!) put it in a fancy box or tin! And now what was once the plain old Hershey bar is a "gift" worthy of being given.
It's intesting to see what Hershey has done because they're not competing with the designer chocolates. It's still good old reliable Hershey, but now worth of being given ... and worthy of some extra cost!
If you have a product that sells, consider how you could package it for gift giving!
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