Trends In Fashion
Links To Creative Fashion Trend Websites . . . for Developers Of Fine Fragrance (Perfume!) Advertising, Packaging, and Promotional Campaigns

Happenings in fine fragrance affect all fragrance marketers. Niche markets are expanding (or exploding!) into mass markets. What starts out "as far" out evolves into WalMart and the pace is getting faster and faster.

Limited Brands is headquartered in Columbus, Ohio; WalMart in Bentonville, Arkansas. But Eurotrends that first reach American shores via "exclusives" to major, upscale department stores are picked up, massaged and transformed by creatives in New York, Dallas, Chicago and L.A. to make money for the rest of us.

If you want to sell perfume to rich or poor, black or white, young or old, it helps to be aware of fashion trends, even if you are working against them.

• Fashion File
  Fashion out of Toronto, Canada, with branches in New York and Paris. Lots of photos ... film clips ... model interviews ... very up-to-date! A co-production of CBC television and Fashion fashion magazine.

• Fashion Mission
  Self-described as maintaining a higly selective list of links in the fields of fashion, style, beauty, lifestyle, trends, travel and design — "a guide to all things elegant." Follows the fashion industry at the high end for fashion designers, fashion labels, fashion brands trends, fashion faces, online shopping, beauty body fashion, lifestyle, industry of fashion, fashion and style online, fashion accessories, history of fashion, fashion fairs and exhibitions, window shopping, women, weddings, traveling in style, hotspots, specials, fashion careers. If you are working on a high end project, this website can be very helpful, especially for the European outlook.

• Iconique
  Iconique is an online lifestyle and fashion guide website "where internet meets style." Shows include virtual catwalk, fashion editorials, art galleries, world-wide hotspots, electro, trends, designers, tshirt, travel, fashionweek, beauty, party, nightlife, and trendy stuff. Difficult to read and follow but lots of wonderful graphics if you have the patience to let them download.

• L'Oréal
  In 1907 Eugene Schueller, a young French chemist, developed an innovative new, safe, hair color formula which he named "Auréole". He manufactured this formula and sold it to Parisian hairdressers. The company was incorporated in 1909 as the "Société Française de Teintures Inoffensives pour Cheveux". By 1920 the company was employing 3 chemists. By 1950 the number was 100. By 1984, 1,000 chemists were employed. Today L'Oréal employs about 2,000 chemists and markets over 500 brands. Give their website a spin and see how broad the cosmetic & fragrance business has become ... and, with the Asian market exploding, the future is looking very, very bright!

• eye2eye
  London’s high level fashion footwear and accessories trade show. Eye2Eye, since its inception, has always shown extraordinary quality in terms of exhibitor level, services, events and buzz around the show, as well as quality of International buyers. We will be back for February 2006 in a new Central London location – possibly Berkeley Square in the heart of Mayfair, with a bigger and even better show. Eye2Eye launched in September 2003 with around 100 of the leading high fashion footwear and accessory collections showing their wares and has continued successfully ever since. We are proud to have brought the very best of fashion footwear and accessories labels to London, most of them showing with us for the first time in the UK. Examples include Marc Jacobs, Chloe, Cacharel, Chie Mihara, Fessura, Costume National, Premiatta, Audley, Eley Kishimoto, Bernhard Willhelm, among many others.

• Hermès
  Fashion leader to the elite, Hermès offers a selection of its products online. They will deliver to the United States and promise that you will obtain genuine, high-quality products. Their website also gives locations of their stores, worldwide.