If you want to offer people your own perfume,
and don't want to spend a lot of money to get it, read ...

... it will open your eyes to what can be done
and reveal, step-by-step, how to do it!

Do you have any idea how much money is being made selling perfume? Have you noticed that dozens (actually hundreds) of well known people have associated their names with a perfume — or perfumes! And that's not including the names of well known brands and products now being used to sell perfume — Hummer, Nike, Adidis, Puma, Gap, Orange County Choppers, Ferrari, Corvette, Bulgari, Hermes, Wranglers, Kermit the Frog, Mont Blanc, B.U.M., Bally, Barbie, Banana Republic, Swiss Army — too many names to list. But, next week, next month, next year, new names will be added because, no matter what anyone tells you, the perfume business is booming!

Perfume Costs Just Pennies To Make
And They Make It By The Gallon

The markup is incredible. Perfume is made for pennies but, oh no! Nobody is selling it for pennies! Look at the price tags on the bottles at the store ... $35 ... $45 ... $55 ... $95 — and these are the "popular" mass market fine fragrances! Premium fragrances sold to upscale women and men fetch twice those prices and more! Perfume today is the ultimate profit generator for a savvy marketer willing to take the risk. You buy it by the gallon or even by the drum — and sell it by the ounce. This is why people who can sell perfume can become very, very wealthy.

Just Two Elements
Needed For Success

Nobody is going to go out of their way to tell you this but you need just two elements to make money selling perfume. First, you need a market — people who will buy from you. You probably have ideas already about who, for you, these people could be. It's the second element that stops most people who would like to be selling perfume, including a lot of otherwise smart business people who could be tough competition for you.

The second element you need to make money selling perfume is ... your own perfume!

Now when we speak of perfume, we are not talking about going out and buying perfume wholesale from a distributor. If you've got a big retail store, this could work for you but it's not where the money is to be made. The big profits in perfume are reserved for those who can obtain it at a manufacturer's cost ... a price well below wholesale ... a price so low that most people would never guess that anyone could buy perfume for so little money — especially when they see those big price tags at the store.

Of course the companies selling all those new perfumes you see are getting their perfume at rock bottom prices because they are working very closely and very directly with companies that manufacture fragrances specifically for them. While the price they pay for a particular perfume is a closely guarded secret, it is no secret that this price is very, very low — which is what allows them to make such a gigantic profit on each bottle of perfume they sell.

Here's Where Some Get In
And Others Are Shut Out

Most of the perfumes you see out there are being marketed by just a handful of companies in spite of all the names on the boxes. And this handful of fragrance marketing companies that sell almost all of the perfume you see at the store buy it from an even smaller number of companies that develop and manufacture perfume. That's right. A big company like Estee Lauder may make cosmetics but they do not make perfume. Estee Lauder buys their perfume, just as you would buy perfume if you were going to sell it, but when Estee Lauder goes shopping for perfume, they are treated very differently by perfume manufacturers than how they are likely to treat you.

When Estee Lauder, or Coty, or Avon, or Elizabeth Arden, or L'Oreal want to buy a new perfume, they go to several of the big fragrance manufacturers with their requirements and these companies fall all over each other developing samples for these marketers — for free.

But if you were to go to any one of the same fragrance manufacturing companies, they are going to ask you to put up $10,000 or more, just for them to run up a few samples.

Why are you likely to be treated differently? The answer is simple. These other companies have bought thousands of gallons or perfume over the years, they have spent millions of dollars with these manufacturers. They have established a close, close relationship with these large manufacturers and so, when they are looking for a new perfume, the manufacturers are eager to accommodate them.

The fact is in their eyes you don't appear to be someone who is going to be placing large orders, year after year, so (though they won't say this!) it's not worth their time to work with you. They will be polite but, sorry, no perfume.

Did You Know There Was A
"Back door" For Getting Into
The Perfume Business?

As previously stated, it is the difficulties in finding perfume to sell that keeps even the best sales people out of the business. The industry seems too complicated. The arrangements between big companies appear to be designed to keep competitors out. If you want to be involved in perfume it would seem you have to go to a perfume marketing giant, make a deal with them, and let them buy the perfume and sell it under your name. But, if you're not a big enough celebrity or someone who can afford to pay them to bring out "your" perfume idea, it's unlikely they'll even talk to you.

But there is a back door for getting into the perfume business that few people have discovered.

How A Failure Paved
The Way For Huge Success

Back around 1983, I was involved with a small company that had a big marketing budget and we thought we saw an opportunity to sell perfume. At that time the giants of the industry did not have quite the grip on the industry they have today and we were able to find a perfume manufacturer who could give us exactly what we wanted. The perfume was delivered to us in beautiful bottles, ready to sell.

But our marketing plan stank. We really didn't have a clue. We lost money but learned a valuable lesson. If we could come up with the right plan to sell it, we could get our hands on all the perfume we needed.

Two years later when a real opportunity to sell perfume came up, we jumped on it and made a beautiful, beautiful profit.

But this time it was the production that did not go as planned. This time while we had all the components — bottles, caps, labels, fragrance — the company that was supposed to put it all together for us bowed out. Our business was too small for them! This time we had orders pouring in for one ounce bottles ... and our fragrance was still in five-gallon drums!

Forced to overcome a number of problems, we discovered how little help we really needed to create and bottle our own perfume. And by getting right down to the manufacturing level, we found ourselves sitting with a really great fragrance at a cost below anything we had thought was possible. It was out of this experience that I wrote "Creating Your Own Perfume with a 1700 Percent Markup!" because that was exactly what we had done.

Opening The Back Door
For People Who Want
Their Own Perfume To Sell!

"Creating Your Own Perfume With A 1700 Percent Markup!" opens the back door to the sometimes secretive world of perfume creation and manufacturing and demonstrates that almost anyone can have their own perfume to sell — a perfume with their own brand name on it, a perfume that can carry their trademark and company name — an exclusive, branded product available to nobody else.

"Creating Your Own Perfume with a 1700 Percent Markup!" tells the whole technical story of how we produced this fragrance, component by component. Nothing is left out. All of the steps are the steps we still take when producing a new fragrance. There is no mystery. Nothing hidden. With this book in your hands, you can do exactly what we did and you'll probably do it faster and better.

Talking about dollars, our production budget was $2,000. With this we produced 1,000 one-ounce bottles of a men's fragrance. All of them were sold at $26.95 each. We never discounted. When we sold out we re-ran the process for another 1,000 bottles. Labor costs? We did it all ourselves.

Now Greatly Expanded From The Original Text

In the years since I first published "Creating Your Own Perfume with a 1700 Percent Markup!" we have continued to learn as our business continues to grow. And "Creating Your Own Perfume with a 1700 Percent Markup!" has grown too, updated with new information and techniques, particularly for companies seeking to produce larger quantities of a fragrance — from 10,000 bottles on up. Also added is information about working outside services — services that become necessary when you can no longer do everything on your kitchen table or in your garage.

Vendor Sources Continuously Updated

"Creating Your Own Perfume with a 1700 Percent Markup!" lists the vendors we have used with names, addresses, phone numbers and websites. Phone calls are often the best way to get the components and services you need. But this information changes from time to time and no book can stay up to date without constant revisions. Our way of making these revisions and supplying correct vendor information is through the "Vendors" pages of our online, members-only, Perfume Maker's Club.

"Creating Your Own Perfume With A 1700 Percent Markup!" is an excellent text for anyone involved in developing a commercial perfume. Buyers also receive a 3-month membership in the Perfume Maker's Club. (Club login information is sent separately within 3 business days.) 68-pages, with some illustrations, instant download, pdf format, $69.99