Stephen V. Dowthwaite

Click on image to enlarge

Stephen V. Dowthwaite, founder, PerfumersWorld

Stephen V. Dowthwaite, founder, PerfumersWorld, Bangkok.

Stephen V. Dowthwaite is the principal instructor and founder of PerfumersWorld Bangkok, Thailand. He has been active in the fragrance industry since 1971 and was trained in fine perfumery in the UK at Picot Laboratories, one of the last creative perfumery houses in the UK before it became part of the Jovan stable.

In the 1970's Mr. Dowthwaite worked as a perfumer and cosmetic chemist with Grossmiths, Norda, and Sarants in the UK and went on to become a freelance consultant perfumer.

In 1989 Dowthwaite traveled to Thailand, fell in love with its richness of fragrances, and decided to stay. At the time, Thailand lacked a perfume manufacturing industry and Dowthwaite became active in setting up agencies for Quintessence Fragrances, Ltd. in the Pacific Rim. Then, in 1992, he started the first perfume compounding facility in Thailand, Adinop Co., Ltd.

Currently Mr. Dowthwaite is a consultant for

Mr. Dowthwaite is also

Setting up agencies and new projects in Thailand and the Pacific Rim required the development of simple and efficient perfumery training program for students who spoke a multiplicity of Asian languages. Out of this need, Mr. Dowthwaite developed The ABC's of Perfumery, a method of perfumery training which has enabled students to better appreciate fine fragrances, understand how they are developed, and create their own artistic but commercially viable perfumes. The ABC's of Perfumery teaching method was described in the May/June 1999 Issue of Perfumer & Flavorist magazine. (The 2008 PerfumersWorld 5-Day New York City workshop was attended by Perfumer & Flavorist editor, Jeb Gleason-Allured, who wrote about the experience in the July, 2009, edition.)

Along with The ABC's of Perfumery, Mr Dowthwaite co-authored two versions of The Perfumer's Workbook, perhaps the only perfume creation software available today outside of the major flavor and fragrance companies. Together, The ABC's of Perfumery and The Perfumer's Workbook (available in a basic and a professional edition) constitute what is perhaps the only systematic method of odor description and perfume creation available today. These tools now form the essence of the PerfumersWorld training system which has been used to train more students worldwide than any other method of perfumery training, including the famed "Jean Carles Method" used by Roure/Givaudan.

Mr. Dowthwaite explains,

"PerfumersWorld was organized to focus on promoting fine creative perfumery and opening the art of perfumery to a much wider audience. Increasingly the perfumer has become just another member of the production team with the bulk of perfumery work becoming restrictively cost controlled for purely commercial purposes. Did you know that some international perfumery companies in the top 10 no longer stock stock natural Jasmin, Tuberose or Iris? In the 70's, Picot Laboratories had typically 5% of natural flower absolutes in every perfume formulation!

"Working in commercially oriented companies is only possible for a handful of people. There are only about 500 commercial perfumers world-wide. In order to open up the world of creative perfumery, would-be perfumers require information and training and, most importantly, access to materials. All three are available through PerfumersWorld.

"Most international perfumery houses have no training facilities for perfumers. PerfumersWorld now has students working in 8 out of 10 of the top ten perfumery houses and students from more than 40 countries worldwide including USA, UK, Canada, Mexico, Germany, Holland, France, Italy, Singapore, Switzerland, Japan, Korea, China, Israel, Poland, India, Bangladesh, UAE, Hong Kong, Australia, Columbia, Brazil, Pakistan, Turkey, Taiwan, Venezeula."

Today, PerfumersWorld is the only school in any country that offers both basic and professional level instruction in creative fine perfumery, in the English language, through both correspondence courses and on-site instruction.

In May of 2008, in association with Lightyears, Inc. ( Mr. Dowthwaite directed the first PefumersWorld 5-Day Workshop in the United States. 2009 saw a second U.S. 5-Day Workshop and a third was held in New Jersey, May 3-7, 2010.

Over the last ten years, Mr. Dowthwaite has trained over 6,000 students in the art and technology of perfumery through in-person workshops, individual lessons, and online home study courses.

A profile of Stephen V. Dowthwaite also appears in Marquis Who's Who, 13th Edition

The December, 2009, issue of Perfumer & Flavorist carries Mr. Dowthwaite's article, "Using the Brain (Not the Nose) to Smell".

How to create an international production formula for your homemade perfume
How to create an international production formula for your homemade perfume

Homemade perfumes generally lack commercial value, regardless of how wonderful they may be, because their creators fail to record how their perfumes were made. To profit from a perfume, to sell it, to sell the rights to it, or have somebody sell it for you, you must be able to make more of it. To make more you need the formula, the record of how the perfume was made: what materials were used and how much of each material was used. While the formula is nothing more than a recipe, a simple piece of paper, it is the key to unlocking your perfume's commercial potential. With the formula in your hand you have the ability to make a few dozen bottles more or, like the celebrities, tens of thousands of bottles. How to create an international production formula for your homemade perfume is a guide to getting you started on the right foot, correctly documenting everything you do as you are doing it, and then using these notes with some basic mathematics to write a simple, accurate, universal formula for your perfume. Writing formulas for your perfumes can change the way you think about them. With your formulas in hand your creations are no longer "here today, gone tomorrow." Now, thanks to your library of formulas, your perfumes become immortal!

Making perfume by the quart
Making Perfume By The Quart: A do-it-yourself project book

While much is written about perfume – the beautiful fragrances... the beautiful bottles – little is available on the "mechanics" of perfume production – the steps that take place on the "factory floor" where a beautiful vision is turned into a finished product, a "ready to sell" perfume. Now you can experience all of these steps, hands on, by making just one quart of your own perfume. If you follow each chapter and do what you are instructed to do, you will end up with from 8 to 64 bottles of your own perfume, depending on the capacity of the bottles you select. Along this "insiders journey," each step is profusely illustrated with professional color photographs and you'll learn — • Exactly what alcohol you'll need and where to get it • Why you'll want (just a little!) water in your perfume • What type bottles you'll need and why you cannot use others • Why you will use a spray and not a cap • How to fill and seal your bottles • How to label your bottles with the correct information so they will be legal for sale • How to select a name for your perfume that will allow you to acquire powerful trademark rights free. If you are a developer of scents you are encouraged to use one of your own for this project. If you are not a scent creator yourself you'll learn how to get a fragrance oil that is exactly right for this project. Online sources are given for all required supplies and materials. Nothing can hold you back from starting your project immediately!

Creating your own perfume with a 1700 percent markup
Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.

Creating your own perfume from dropper bottles
Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.

How to launch your own business
How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.

naming your perfume and protecting your name
Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.

creating a more valuable name
How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.

For article updates, etc., add your name to Phil's mailing list.

Photo of Phil Goutell
Philip Goutell's Signature

Philip Goutell
Lightyears, Inc.