Lightyears Collection
Hygiene Face Powder
California Perfume Company (Avon)
(1915-1922)

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California Perfume Company Flavoring Extract bottle, c1898-1906

California Perfume Company Flavoring Extract Bottle, c1898-1906. Flavor unknown.

It is interesting to compare this (early) California Perfume Company face powder presentation with the (later) Coty Air-Spun face powder boxes. Both are extreme in their elegance (with Coty coming out somewhat ahead). This box has raised lettering and elegant decorations. It is a far cry from CPC's earlier (pre-1910) presentations and a sign that CPC was very much aware now of other major perfume marketers.

Hygiene Face Powder, as shown here, was priced at fifty cents.



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Philip Goutell
Lightyears, Inc.