To sell, to give away, or just to enjoy!

The fastest way to learn 95 percent of what perfumery and the perfume business is all about is to read our book, "Developing A Profitable New Perfume On A Budget Of Less Than $200!".

Several times a week (sometimes several times a day) we are asked, "Can you help us ... we would like to have our own perfume," and our answer

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is always, 'Yes, we might be able to help you, but first you must read "Developing A Profitable New Perfume On A Budget Of Less Than $200!".' Then you will understand what is involved in putting together a new perfume. You will understand, on the one hand, how simple it can be ... and on the other hand, the tough decisions that have to be made relating to fashion tastes, marketing support, and money.

The two essentials
for perfume success:
Aroma ... and Everything Else.

We offer three books that coach you in the "everything else" you need to succeed with perfume. Two of them — "Developing A Profitable New Perfume On A Budget Of Less Than $200!" and "Creating Your Own Perfume With A 1700 Percent Markup!" — deal with developing a new perfume and getting it into a bottle. The third book — "61 Basic Strategies For Selling Your Own Perfume!" — offers strategies for successfully marketing your perfume and, if you are planning to commit serious money to a perfume, this is the book that we suggest you read first.

The long-term salling power
of the right aroma.

Of all the elements in developing a perfume, finding the right aroma is essential for long-term sales.

Putting your money behind the right aroma can yield profits, year after year.

It costs no more to develop a winning aroma than it does to develop a loser. Professionals spend months agonizing over their formulas, worrying that they might need a little tweek here and there, developing nervous stomachs as launch dates approach. They fully appreciate how important it is for their new perfume

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to be pleasing to the press (for good write ups) and to the first cash buyers, for the buzz that they will or will not generate.

If you want to successfully market your own perfume, you too will have to deal with aroma.

Understanding and guiding
the development of an aroma

There have been some happy instances in history where a prospective perfume marketer was given a fragrance sample which had "yes" written all over it. No other word but "yes" was needed for the marketer to signify her acceptance of the scent. (I'm thinking of the moment in 1935 when Elizabeth Arden was given a sample of the fragrance she named Blue Grass ... and the moment in 1920 when Gabrielle Chanel was given a sample of the fragrance she named No.5.)

But most of us will require many more words to get a fragrance supplier or perfumer to give us the samples that we really want — samples that are a good match for the aroma we are seeking. To make these requests of professionals most effectively, so as not to waste a lot of time and money, we need to know at least something of the language and technology of perfume. To pull you out of the ranks of perfume spectators with serious professional training in perfumery, we offer a basic perfumery home study course that was originally developed (and is still being used!) to train industry professionals.

Learning the fundamentals of
perfumery and (possibly)
becoming a perfumer yourself.

Whether your goal is to create original fragrances yourself or to market perfume created by others, if you are seriously planning to work with perfume, we strongly recommend the basic perfumery home study course,

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developed by PerfumersWorld. This simple, understandable course is a self-study version of the perfumery, aromatherapy and spa development training offered by PerfumersWorld, Ltd. to Pacific Rim and international students at several Asian universities.

PerfumersWorld, Ltd. is a training and fragrance development institution founded by British perfumer-educator, Stephen V. Dowthwaite. Over a ten year period, in excess of 3,000 students have passed through this institution to receive professional training, often enrolled by the companies that employ them. (In a 2008 workshop in New York City, two out of five of the world's largest fragrance houses were represented!)

The PerfumersWorld basic perfumery home study course consists of ten blocks of lessons online, aroma materials that allow you to carry out the practical exercises given with the course (and allow you to begin developing your own original perfumes and colognes), and perfume creation software that can guide you through the creation of original perfumes, help you find the right "notes" and achieve balance, depth, and tenacity (long aroma life.)

Private Label Perfumes

Private label cosmetics abound. Even a small business can find a competent, affordable source of private label cosmetics — cosmetics that will be packaged with their own store or brand name. But perfume is a different story.

What makes perfume different than private label cosmetics is, simply, aroma. While a cream is a cream and a collection of lipsticks can cover a range of shades at a quite modest price, perfume, after all the packaging is said and done, revolves around aroma, and the number of possibilities that aroma presents are very, very large. So providers of private label cosmetics do not try to offer private label perfume.

Yet for many marketers, perfume generates an amazingly large share of the company's profits. Smaller companies, aware of this, would like very much to have their perfumes too. But smaller companies generally lack both the knowledge of how to develop a perfume and the knowledge of where to turn for help. Thus the continued success of our book, "Creating Your Own Perfume With A 1700 Percent Markup!"

Any small business or entrepreneur who wants their own perfume can have it ... if they are willing to read the book and use it to guide their perfume's development. The required investment after purchasing the book? Anything from a few hundred dollars on up, depending on what you decide!

To keep in touch
with perfume developments
join the Perfume Maker's Club.

The final resource we offer to help keep you up to date on workshops, marketing trends, sources of professional perfumery materials and services and a host of other perfume-related information is the Perfume Maker's Club.

Members receive the Club Newsletter approximately once a month. Back issues are also available to members. Several classic works on perfume creation are available for free download to members. Discounts of approximately $10 per copy are offered in the Member's Second on our three books.

Join us now!

There has never been a bad time to launch a good perfume.

Take advantage of the resources we offer. Get to work on your own perfume now!

Philip Goutell
Lightyears, Inc.