These are books on perfume development and marketing written by Philip Goutell for visitors to this website:
Available at Amazon:
- How To Launch Your Own Perfume Company: A Simple Business Plan, by Philip Goutell ~~ Here's a practical strategy for developing a profitable perfume business ... if you are willing to set aside your ego and let others take the credit (while you take the cash!)
- Naming Your Perfume And Protecting Your Name, by Philip Goutell ~~ A great name is worth money but few know how to cash in on their names. This guide shows how it is done.
- How To Create A More Valuable Name For Your Perfume, by Philip Goutell ~~ This guide first helps you develop a powerful name for selling your perfume. It then prods you to use certain techniques that can help turn a good name into a valuable trademark.
- Creating Your Own Perfume With A 1700 Percent Markup! : Third Edition by Philip Goutell ~~ There are more great marketing opportunities out there. Some can be exploited for a few hundred dollars, others can require $20,000 or more. The most lucrative opportunities are in overlooked niche markets. Now you can exploit these highly profitable markets yourself.
Downloads from this website
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