Lightyears Collection
White Lilac Concentrated Toilet Water
California Perfume Company (Avon)
(Launched 1890s. Date is unknown for bottle shown here.)


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California Perfume Company Bay Rum in bottle from the 1930s

California Perfume Company (Avon) White Lilac Concentrated Toilet Water in bottle of unknown date.

The California Perfume Company (now Avon Brands) began selling White Lilac Concentrated Toilet Water around 1890.

Although the company hired an experienced perfumer in 1898, it is likely that White Lilac was created by William McConnell, founder and owner, himself.

Notice how the label style is similar to European perfume bottle labels of the early 20th century, particularly those of Coty.

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California Perfume Company White Lilac - Detail of label

White Lilac Concentrated Toilet Water - Detail of label.
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California Perfume Company White Lilac - Detail of Bottle Neck

White Lilac Concentrated Toilet Water - Detail of bottle neck.
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California Perfume Company White Lilac - front of box

White Lilac Concentrated Toilet Water - Front of box.
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California Perfume Company White Lilac - side of box

White Lilac Concentrated Toilet Water - Side of box.

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  • Allen, 05/13/2006.
    Hello! FYI - this bottle was originally issued between 1922 and 1925. It came in 2, 4, and 8 oz sizes and 11 fragrances.