Mon Parfum was introduced by Bourjois in 1924, the year in which Chanel introduced Cuir de Russie. Gabrielle Chanel, with perfumer Ernest Beaux, had, in the space of three years, produced three top-notch fragrances that were making waves No. 5, No. 22 and Cuir de Russie.
Chanel's success was not lost on the owners of Bourjois. By the end of the year (1924), Ernest Beaux had become the director of Bourjois's laboratory and Parfums Chanel was 90 percent owned by the owners of Bourjois.
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