Max Factor, the man or "the makeup man" as we might call him was known to have offered perfume to his customers as early as 1904 when, coming to the U.S. from Russia, he obtained a concession at the St. Louis World's Fair.
But, for Factor, perfume was always a profitable sideline. He had a loyal following for his hair goods and makeup products tested and testimonialized by a good number of Hollywood celebrities and his followers bought his perfumes.
Primitif, although not a "famous name" among perfumes, was a successful product for Max Factor, the company, now owned by Proctor & Gamble.
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