Lightyears Collection
Primitif
Max Factor
(1956)


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Photo of 'Primitif' perfume by Max Factor

Primitif perfume by Max Factor.

Max Factor, the man — or "the makeup man" as we might call him — was known to have offered perfume to his customers as early as 1904 when, coming to the U.S. from Russia, he obtained a concession at the St. Louis World's Fair.

But, for Factor, perfume was always a profitable sideline. He had a loyal following for his hair goods and makeup products — tested and testimonialized by a good number of Hollywood celebrities — and his followers bought his perfumes.

Primitif, although not a "famous name" among perfumes, was a successful product for Max Factor, the company, now owned by Proctor & Gamble.


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Philip Goutell
Lightyears, Inc.