The Catalan firm of Myrurgia was launched by the Monegal family in 1916. Promesa was introduced in 1917, making it one of the earliest Myrurgia fragrances. This was a year when much of Europe was at war, and the Bolsheviks were beginning to consolidate their power in Russia. In Spain, Myrurgia was at the beginning of its rise to power, a rise that would make it, for a while, Spain's greatest fragrance manufacturer.
The original Promesa has long since disappeared from the market. In 2000, Puig, the new owners of Myrurgia, reintroduced the "Promesa" name, targeting older women who would have recalled their mother's use of the original.
If you have any comments you would like to add about Promesa or Myrurgia, please share them with us using the message sender below.
Comments On This Article
Add Your Comment
Available at Amazon:
- Creating Your Own Perfume With A 1700 Percent Markup!: Third Edition (Lightyears Book 4)
- Naming Your Perfume And Protecting Your Name (Lightyears Book 2)
- How To Create A More Valuable Name For Your Perfume (Lightyears Book 3)
- How To Launch Your Own Perfume Company: A Simple Business Plan (Lightyears Book 1)