"How To Launch Your Own Perfume
Company : A Simple Business Plan"
If you want to build your own fragrance business and need a plan that can make it happen, look this plan over and see if it doesn't project a fragrance business, profitable beyond what you currently envision, yet one that can be started by you alone, now, with very little money.
The purpose of a formal business plan is to show investors what they will be investing in, how much money they will be asked to invest, what they will be given for their investment — equity ("a piece of the action") or "security," a lien on tangible property such as your house that can be sold for cash if your loan is not repaid.
Not every business plan asks for money. Some exist simply as guidance for the founders. The plan here specifies the amounts of money that will be needed ($5,000 and $25,000) but suggests ways these needs can be self-funded (bootstrapped.)
What makes a business plan great is not the "professionalism" of its presentation but the concept behind the business to be funded. Any experienced venture capitalist or lender will instantly cut through fluff and see the plan in its core concept. The power of a good business plan lies in the concept it lays out for the business. If the plan describes a business that looks practical, profitable and "do-able" with the resources at hand, it gets the green light.
The plan offered here breaks no new ground. It is conventional, not revolutionary. It is low risk, not "bet the farm" risky. It has all been done before. What makes this plan powerful is an opportunity it has identified, an unserved market, where (currently) there is virtually no effective competition. What's more, in this market, once this company gets its feet on the ground, it can become a juggernaut, the dominant player.
This simple plan for a fragrance business of your own comes to you with projected costs, sales figures, and profits. Growth and expansion are provided for. You can and should adjust the numbers we present with numbers that are right for you.
Finally, there is a plan beyond this plan, a plan that offers the potential for a great deal more profit but requires a greater investment and carries a higher risk. If you decide to go on to this "second step," I suggest that you fund it with your profits of the initial plan.
Where you go with our "simple business plan" is up to you but before you go anywhere, explore the possibilities. This could be exactly what you are looking for.
By Phil Goutell, available at Amazon:How To Launch Your Own Perfume Company: A Simple Business Plan
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