My Sin was, perhaps, the last of a series of fragrances created for Jeanne Lanvin by the mysterious Russian perfumer, Madame Zed, about whom we know nothing.
By 1925, when My Sin was created, Zed had already produced at least fourteen fragrances for Lanvin, some of which continued to be available for a number of years possibly because they represented unsold inventory. But, once they were gone, they were not to reappear.
My Sin, however, was a breakthrough for Lanvin. It was both popular and commercially successful. This was, of course, the middle of the Roaring 20's and sin was enjoying a huge popularity. The name worked, the fragrance worked, and My Sin continued in the Lanvin inventory until 1988 having outlived both Jeanne Lanvin and her daughter, Marguerite (Marie-Blanche de Polignac.)
Interestingly, for Lanvin, My Sin represented "the end of the beginning." By 1925, the year of its introduction, Lanvin was employing over 800 people. Now, at the height of her success with dresses, she had also achieved success with a perfume.
Lanvin now set up her own perfume laboratory at Nanterre, near her dress factory, and hired perfumer André Fraysse to create new fragrances for her.
Madame Zed disappears into history. Fraysse goes on to create Arpege.
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