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Brocard bottle with Romanov crest

Brocard bottle displaying Romanov crest.

In the early part of the 19th Century, Atanas Brocard owned a small perfumery in Paris but was unable to compete with the larger, more established perfumeries such as L.T. Piver and Guerlain. To expand his business, he traveled to the United States but, after failing to make profitable business connections, he returned to France. (Colgate, established in 1806, was to become the soap and perfume powerhouse in America.) It was destined that Brocard's son, Henry, be the one to expand the family business. Interestingly, like Henry Brocard, William Colgate and Pierre-François-Pascal Guerlain both started their careers by studying soapmaking.

Henry Brocard married Sharlotte Reve, a Belgian woman who had been educated in Moscow and was acquainted with Russian traditions. Brocard opened his Moscow soap and perfume business in 1864. (His competition, A. Rallet & Co., had been established in Moscow in 1843, but was more focused on perfume.) By the end of the 19th Century, Brocard had become the largest soapmaker in Europe.

Brocard became official supplier to both the Russian and Spanish courts. Brocard, a skilled marketer, introduced soaps in many varieties including a round soap and soap for children, with the letters of the alphabet printed in the soap itself. Brocard's perfumes included Bouquet of the Empress and Flowering. Roure Bertrand Fils, of Grasse, was one of Brocard's largest suppliers.

In 1917, after the Russian Revolution, Brocard became "Soap and Perfumery Factory No. 5". In 1922 it was rechristened "Novaya Zarya" (New Sunrise). Their first perfume under the new corporate name was launched under the name Red Moscow. The compound for Red Moscow was developed in 1913 by "a well known perfumer". Prior to the Russian Revolution, Russia was home to several well known perfumers including Ernest Beaux, of A. Rallet & Co. who, in 1921, created Chanel's No. 5, and, of course, there was Henry Brocard himself.

For many years after the Russian Revolution, Polina Zhemchuzhina, wife of Vyacheslav Mikhailovich Molotov (recall the Molotov Cocktail) and best friend of Stalin's wife, directed the Novaya Zarya factory until, in 1948, Stalin caused her to be arrested for treason. She remained imprisoned until after Stalin's death.

Novaya Zarya continues to produce Red Moscow today.

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Comments On This Article
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  • Felix Segal, 05/06/2021. Detailed information about Kazimir Malevich's Perfume bottle for SEVERNY eau de cologne at

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  • Ben McGarr, 03/19/2018. I recently read that the famous Avant-Garde artist Kazimir Malevich was responsible for one perfume bottle produced by Brocard in 1911. For the "Severny" perfume, apparently. I haven't seen a picture, but the description by Ivan Klyun states that it was shaped like a block of ice rock with a polar bear on it and a label signed by Malevich.

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  • Bertrand, 04/26/2007.

    I am pleased to inform you about the creation of a blog related to Henri
    Brocard and the perfume adventure he had in Russia.

    There I am sharing some pictures, stories I was collecting in my family,
    descendant of him.

    His wife was Charlotte Raway coming from Spa in Belgium.
    Henri Brocard's family was coming from Provins in France.

    Thanks for your text. As mentionned by the other comments, Henri and
    Charlotte were developing an extensive collection of flemish paintings and
    other antiquities which were all nationalized in 1917.

    Link to the blog :
  • Brosard is still known for his art collections, 03/23/2006.
  • Factory Location for Brosard, 03/23/2006.
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Philip Goutell's Signature

Philip Goutell
Lightyears, Inc.