L.T. Piver was one of the founding houses of French perfumery. In 1813, Louis-Toussaint Piver took over an enterprise that had been founded On July 8, 1774 by Michel Adam, "maître gantier parfumeur versaillais", in a shop at 82, rue des Lombards in Paris under the name "A la Reine des Fleurs".
Adam developed his business skillfully and succeeded in becoming official purveyor to the court of Louis XVI and, subsequently, to various royal families. In 1799 the business was passed to his son who, in 1805, handed off the business to a first cousin, Pierre-Guillaume Dissey. It was Dissey who hired, as a young apprentice, L-T Piver.
In 1813, Piver became a partner in the business and together with Dissey developed a range of products that featured elegant packaging a promotional tool which was later used to great effect by François Coty. When Dissey died in 1823, the business became L.T. Piver.
In 1896, Jacques Rouché, a technician and son-in-law to L.T. Piver, became administrator of the business. Rouché was convinced the the future of the business lay in the use of state of the art knowledge of chemistry and he hired Georges Darzens, a prominent chemist, to assist in product development.
In 1896, Darzens had discovered amyl salicylate (an aromatic, orchid herbal note used as a blender), which he described as "the fragrance of flowering clover under the heat of August". This technology was applied to L.T. Piver perfume, Le Trèfle Incarnat, introduced in 1898.
The Growth Of L.T. Piver
Like François Coty one hundred years later, L.T. Piver launched an expansion program to conquor the world with perfume. From 1817 onward over 100 agencies were established and L.T. Piver products could be purchased England, Belgium, Spain, Austria, Russia and Brazil. L.T. Piver clients included the Bonaparte family and Sarah Bernhardt. A factory was opened in Grasse for processing flowers. A second factory was opened in Aubervilliers to manufacture cosmetic products. By 1926, L.T. Piver employed a workforce of 1,500, producing some 50 tons of product per day. Both Lalique and Baccarat provided "sculpted crystal containers".
L.T. Piver products included perfumed gloves and fans, face powders, soaps (with extract of lettuce and marshmallow), almond body cream, and iris body milk.
L.T. Piver claimed a number of "prizes, medals and other distinctions" in the Universal and Colonial Exhibitions the great trade shows of Europe.
L.T. Piver claims that its Trèfle Incarnat perfume was the first to contain artificial essential oils.
Today L.T. Piver is located 9 rue du Faubourg Saint-Honoré, Paris, from whence it offers contemporary versions of some of its classic fragrances. It also continues to operate through agencies throughout the world.
L.T. Piver Fragrances
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